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An Indian American Dream: eating beef without cow (2016-05-31)


Instead of farming animals to obtain their meat, why not farm the meat directly? India’s answer to eating beef meatball without cow slaughter is Indian American entrepreneur Uma Valeti’s company Memphis Meats.

“We love meat. But like most Americans, we don’t love the many negative side effects of conventional meat production: environmental degradation, a slew of health risks, and food products that contain antibiotics, fecal matter, pathogens, and other contaminants," the firm says on its website.
“Our concept is simple. Instead of farming animals to obtain their meat, why not farm the meat directly? To that end, we’re combining decades of experience in both the culinary and scientific fields to farm real meat cells-without the animals— in a process that is healthier, safer, and more sustainable than conventional animal agriculture,” it said.

"We work with scientists, investors, and entrepreneurs to make groundbreaking good food a reality. We focus on cultured and plant-based meat, milk, and eggs—products that are more delicious, safer to eat, and better for the planet than their outdated counterparts."
e biotech accelerator Indie Bio, which was created by venture capital firm SOS Ventures.

As shown in a video, Memphis Meats is already growing real meat in small quantities using cells from cows, pigs, and chickens. The company’s first products—hot dogs, sausages, burgers, and meatballs—will be developed using recipes perfected over a half century by award-winning chefs. The founders expect to have products to market in less than five years.

“We plan to do to animal agriculture what the car did to the horse and buggy. Cultured meat will completely replace the status quo and make raising animals to eat them simply unthinkable” said Memphis Meats CEO Uma Valeti, M.D..

Valeti, a cardiologist who trained at the Mayo Clinic, is associate professor of medicine at the University of Minnesota and president of the Twin Cities American Heart Association. Valeti founded Memphis Meats with Nicholas Genovese, Ph.D., a stem cell biologist, and Will Clem, Ph.D., a biomedical engineer who owns a chain of barbeque restaurants in Memphis, TN. The mouthwatering reputation of Memphis barbeque inspired the company’s name.

Google co-founder Sergey Brin, who provided $330,000 to fund the world’s first cultured hamburger, describes cultured meat as a technology with “the capability to transform how we view our world.”

Explains Bruce Friedrich, executive director of The Good Food Institute, “Cultured meat is sustainable, creates far fewer greenhouse gases than conventional meat, is safer, and doesn’t harm animals. For people who want to eat meat, cultured meat is the future.”

The company’s products will be free of antibiotics, fecal matter, pathogens, and other contaminants found in conventional meat.

What about organic meat?
What about bio-diversity?.