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Touch Affects Impressions, Decisions (27/07/2010)

The physical characteristics of something you’re touching can influence your feelings about unrelated events, situations and objects, according to new research. Among the findings, heavy objects made job candidates appear more important, rough objects made social interactions seem more difficult, and hard objects increased rigidity in negotiations.

From infancy, we use our hands to explore and interact with our environment. Even before we begin using our hands to perform specific tasks, they play an important role in helping us to learn, communicate and develop social bonds. Given how important tactile sensations are to our development, 3 psychologists—designed a series of experiments to test whether the characteristics of an object can affect our judgment about unrelated things.

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